Consumers now expect a lot from brands and these expectations seem to change constantly. In response, many brands are desperately trying to learn how to optimize CRM to offer the best customer experiences possible. As more and more people demand customer experiences that are relevant, meaningful, consistent and personalized, brands are finding it increasingly challenging to cover all fronts by delivering such a comprehensive experience.
And yet, if customer engagement success is to be found going forward, this is a challenge that must be....