There is increasing talk surrounding an approach to customer engagement that exceeds the current abilities of CRM. Dramatic changes to the marketing landscape, all brought on by a convergence of rapidly evolving mobile and social technologies, are now forcing brands to create a customer experiences that engages a new generation of customers with new levels of speed and accuracy.
And as brands strive for higher degrees of real time personalization in a highly digital world, many are realizing the limitations of current systems. Ysance is....