Consumers Crave Authentic, Person-to-Person Customer Engagement

Emotion is the key word when it comes to creating authentic customer engagement that most often leads to brand loyalty. “Customers crave genuine, people-to-people passion,” Morana Bakula, Director of Customer Experience, Bond Brand Loyalty told attendees during Tuesday’s Loyalty360 webinar titled, Craving Experience Authenticity? Differentiate Your Customer Experience To Build Loyalty. During the webinar, a slide showed a photo of an old-fashioned general store that evoked a bygone era where the proprietor knew everyone....