Delta Air Lines recently announced a major change to its SkyMiles frequent-flier loyalty program that will allow passengers to earn award miles based on the fare they pay, rather than the distance in miles they fly.
“It reinforces the benefits of being loyal,” Delta spokesperson Paul Skrbec told Loyalty360.
The new business model won’t take effect until 2015.
Depending on their program status, Delta’s roughly 91 million frequent fliers will earn between five and 11 miles per dollar of their base ticket price, plus....