Companies leverage integrated programs: retailers access “market of one” approach, banks gain merchant funded rewards
ATLANTA—Cardlytics and Vesdia, announced today a partnership agreement to provide banks with a comprehensive approach to delivering merchant-funded rewards and retailers access to additional marketing platforms.
The partnership will enable banks to provide targeted rewards based on customers’ debit, credit and bill-pay transactions, as well as deploy a broad-based rewards strategy that includes online malls and multi-channel marketing. This approach is fully merchant-funded, enabling banks to deploy an effective loyalty program at no fee.
Vesdia and Cardlytics’ partnership marketing programs offer merchants the ability to reach valuable consumers in targeted loyalty programs through models that deliver measurable results versus traditional advertising activities. Cardlytics and Vesdia’s combined networks of local, national and online retailers will provide targeted promotional offers to consumers through their online banking statements based on actual transaction data. This gives participating merchants direct access to one of the largest, most untapped and precisely targeted digital audiences available. There is no up-front cost to retailers for participating: no need to purchase target lists, pay for creative designs or distribution costs.
The two companies’ platforms integrate seamlessly, providing banks with a single private labeled solution for providing rewards or cross-selling additional products and services, such as mortgages and CDs. Additionally, both Cardlytics and Vesdia provide effective multi-channel marketing capabilities, enabling banks to increase rewards program awareness and participation.
The joint offering can also serve as a complement to financial institutions’ proprietary loyalty systems. Cardlytics’ closed-loop reporting structure, combined with Vesdia’s reporting and analytics will provide financial institutions with a complete picture of the success of their loyalty programs.
“Vesdia has earned a reputation for running effective partnership marketing programs that deliver strong results for merchants. A partnership with Vesdia is about driving incremental revenue, continual marketing exposure and increased loyalty for every merchant and partner,” said Peter Davis, president of Vesdia. “We will continue to add innovative companies such as Cardlytics to our partnership network.”
“The Cardlytics platform complements other types of loyalty programs,” said Lynne Laube, president of Cardlytics. “Our ability to deliver merchant-funded offers based on actual consumer purchase behavior combined with Vesdia’s expertise in providing a broad-based loyalty marketing approach creates a complete rewards package that will have a meaningful impact on customer loyalty for both banks and retailers.”
Both Cardlytics and Vesdia are currently deployed at leading financial institutions and work with leading retailers including national restaurant chains, big box retailers, apparel retailers, entertainment marketers, and local stores.
About Vesdia Corporation
Vesdia Corporation is the single largest provider of loyalty marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.
About Cardlytics
Through a highly-relevant, “market-of-one” approach, Cardlytics provides banks with a new way to provide rich rewards to customers by providing targeted, appropriate merchant-funded offers based on their individual purchase behavior, helping consumers realize savings of hundreds of dollars per year on the products they purchase every day. Cardlytics is redefining card rewards programs through its multi-channel platform that can extend offers to bank customers through the breadth of the bank’s electronic channels including online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
For Cardlytics
Alex Shorter, 678-781-7207
or
Heather Sugg, 813-374-6362
For Vesdia
Carrie Crabill, 404-214-0722 x101