Loyalty360’s Thursday webinar, Stuck in a Cycle of Endless Discounting? Five Approaches to Brand Loyalty, presented by Bond Brand Loyalty turned the notion of offering discounts to establish brand loyalty completely around.
The webinar was facilitated by the Bond Brand Loyalty team of Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Richard Schenker, Senior Loyalty Consulting Director, and Sean Claessen, VP, Creative and Strategy. All three have worked consistently with brands to move away from....