According to a recent IBM banking study, 87% of customers have only one account with their primary bank and only 58% of their investments lie with them. These statistics present potential business opportunities for other banks to take advantage of the remaining 42% of customer investments with the help of analytics-backed personalization.
This clearly indicates the growing need of banks in understanding the nuances of investment behavior and preferences of their customers, the study says.
According to the study, 30% of banking customers....