Banks are teaming-up with retailers to target customers by analysing the customer data they collect more closely, according to Andrew Jennings, chief analytics officer at fraudulent data specialist FICO.
The company provides predictive analytics to financial institutions such as Metro Bank and retailers such as Wal-Mart, to help them prevent fraud and better evaluate risk.
Jennings told Computing that financial institutions are starting to behave more like retailers.
"In a mature market, such as the US, UK or Canada, where credit is....