More Online Merchants are Making Their Sales Grades by Connecting To Customers Through Facebook, Twitter, Blogs and Smartphones
TAMARAC, Fla., Aug. 17—As kids of all ages prepare for their return to school in a few short weeks, online retailers are already getting high marks for their use of social and mobile media to create community—and sales—via Facebook, MySpace, YouTube, Twitter, and blogs, as well as smartphones and other channels.
Reaching consumers via these new forms of Internet access has proven to increase....