B2C companies are striving to move beyond acquisition and are working toward building loyalty and retention among their key customer segments, according to two new surveys conducted by Oracle Commerce.
B2B companies, however, are increasingly seeking to deliver the types of commerce capabilities and customer experiences that have been connected to great B2C ecommerce companies.
“Consumer expectations continue to change the way both B2B and B2C businesses sell online,” John Andrews, Vice President of Product Management, Oracle,....