Amazon has topped a benchmark report that looked at the digital customer experience in the UK.
The study by eDigitalResearch analyzed the customer experience in ten retailers across key digital channels including websites, mobile sites, and apps, surveying the end-to-end customer experience.
Amazon is not a stranger to excellent customer service, as the internet giant knows its customer base well and works to align with its needs. According to this study, consumers liked Amazon’s accurate and fast predictive text on keyword search....