Everyday items like groceries top the desired point of sale rewards list
In a recent survey conducted by Affinion Loyalty Group, a panel of rewards program members and respondents identified cash and retail store gift cards as their two favorite redemption items. When asked what they would like to redeem their points for in the future, the responses remained virtually the same.
However, inserting a hypothetical variable shifted the paradigm significantly: a point of sale redemption option would allow consumers to use....