INDIA, May 16, 2013 -- /PRNewswire/ - Aimia Inc. (TSX: AIM), a global leader in loyalty management, announced today its partnership with Axis Bank, India's third largest private sector bank, launching its bank-wide customer loyalty program: eDGE Loyalty Rewards.
Aimia's India office designed and deployed the program in partnership with Axis Bank, and will be responsible for its on-going management.
Akash Sahai, Managing Director India, Aimia, said: "We are delighted to be working with Axis Bank on their loyalty....