It is hard to overemphasize the importance of a name, especially as it ties into brand identity. At its core, a brand identity personifies a company and provides certain assurances to customers. As consumers come to trust what a brand stands for in terms of products, services, and customer experiences, brand identity is also closely related to customer loyalty.
Therefore, it is imperative that the name of a brand precisely communicates its identity to customers. In an effort to more accurately reflect the strength of service and....