For Zumiez CEO Richard Miles Brooks, elevated customer engagement is the key to greater brand loyalty. And this theme becomes even more important for the brand after a disappointing fiscal first quarter, in which the company’s net sales fell 2.6%, to $173 million, compared to the same period a year ago.
“The rollout of our new customer engagement suite is underway in North America,” Brooks said during the company’s June 2 first-quarter earnings conference call, according to Seeking Alpha. “While the full....