The Virgin Group and Virgin Atlantic have announced a new brand-wide loyalty program with differentiated reward opportunities. The program offers a chance to earn and spend “miles,” the currency of Virgin Atlantic’s frequent flyer program, across a range of products and services.
A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage the program. Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into program. VGLC will launch in 2019 and....