Unique Customer Engagement at Finish Line Via Allen Iverson Video Series
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Athletic retailer The Finish Line will offer its customers exclusive content this year in the form of an exclusive video series, in collaboration with Reebok, which celebrates NBA great Allen Iverson as well as honors his 20-year anniversary with Reebok. Finish Line’s video series is titled, “20 Years. 20 Questions. With Allen Iverson” and features 11 exclusive interviews. The series gives customers an in-depth look into Iverson’s thoughts on his life and career, six years after leaving the sport he loves. Last....

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