Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, might consider itself a technology company. It has enhanced its online ordering capabilities in recent years, along with other key technological maneuvers, and always holds an eye toward greater customer engagement and brand loyalty.
“Leveraging technology to create a positive experience for users comes natural, as we often view ourselves as a technology company that sells pizza,” Steve Kennedy, Director of Loyalty at Domino’s, about....