Sonic CEO Clifford Hudson believes that technology initiatives the company has embarked upon will help drive customer engagement, particularly among millennials.
“In earlier quarters as we were installing the point-of-sale system and some real challenges in the implementation and adaptation on the part of our operators, there was some disruption and, yet in this most recent quarter when we looked at SRI versus franchisees in like markets, we saw a gap begin to open up and it improved as the quarter went along exclusive of periods of....