Woolworths has opened up a new front in the war over customer data by making a strategic acquisition that will allow it to better analyse the shopping habits of Australians beyond its customer base.
Australia’s largest retailer has outlaid at least $20 million for a 50 per stake non-controlling stake in data analytics company Quantium from employee shareholders. Three of Woolworths’ most senior executives – finance director Tom Pockett, supermarkets managing director Tjeerd Jegen and head of ....