The challenge of personalization is one that officials at The North Face take quite seriously and they are persistent because of the enhanced customer engagement it reaps.
The North Face recently earned a Silver Award in the Loyalty & Rewards Program category of the Loyalty360 Customer Loyalty Awards held at the 10th annual Loyalty Expo.
Ian Dewar, senior manager customer lifecycle, The North Face; and Monica Paul, loyalty program manager, The North Face, talked to Loyalty360 about the company’s ongoing quest for....