Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently.
“We like to think more about relationship marketing and customer acquisition,” Linehan said to Loyalty360. “This is a big priority for us. We recognize that there are varying preferences for how and where guests want to book and we are honoring those preferences.”
That customer loyalty prioritization certainly shows in RLHC’s Hello Rewards....