Planet Fitness CEO Chris Rondeau has been with the company more than 20 years and, with the completion of a recent IPO, he is confident that brand loyalty is bigger and better than ever.
“For the past two decades, we have evolved Planet Fitness into one of largest and fastest growing franchise owners and operators of fitness centers in the U.S. with over 7 million members and more than 1,000 stores in the U.S.,” Rondeau explained during the company’s second-quarter earnings conference call on Wednesday, according to....