Piada Italian Street Food has partnered with retail technology company Sparkfly to revamp its guest loyalty program. The collaboration aims to create a more personalized, seamless experience for Piada’s customers while supporting the company’s growth in new markets.
The updated loyalty program introduces a tiered system, allowing customers to earn rewards based on how much they spend. The three tiers, Taster, Insider, and Expert, offer increasingly valuable reward incentives, with 10 points earned for every dollar spent at the maximum reward Expert level.
The revamped program provides flexible reward options for members, such as free entrées, drinks, and the opportunity to unlock exclusive prizes. Guests can also participate in challenges and earn badges, adding an interactive element. The previous system offered a $5 reward, limiting how rewards were redeemed.
Piada VP of Technology Jason Profitt said, “Relaunching our loyalty program in partnership with Sparkfly empowers us to develop custom features and adjust structures to meet our specific business needs and guest preferences, ultimately ensuring a personalized experience across all touchpoints. Sparkfly has a roster of impressive restaurant brands and offers robust support, and we felt they were the right choice to power our new loyalty program. Their approach allows us to maintain control over our guest engagement strategies and operational flow, enabling our internal team to focus on creating an exceptional guest experience through our digital engagement platform, Piada One.”
Sparkfly Founder and CEO Catherine Tabor said, “The new loyalty program is designed to meet customers where they are, offering a more personalized and flexible experience that enhances the customer journey through improved loyalty and offers. Our platform enables Piada to actively participate in the development of the program, suggesting new features and customizations that benefit both Piada and its customers.”
Piada also plans to implement tier-based marketing with personalized perks like early access to new menu offerings, tier-based gifts, and exclusive promotions. Another change to the new program is the consolidation of Piada’s store purchases and catering orders. Previously, each had separate loyalty programs, but now, they will operate under a singular program.
Learn more about the Piada Rewards Program here: https://mypiada.com/rewards
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