Dunkin’ Donuts wants to provide its customers a more seamless experience, marked by innovation, that always leads back to brand loyalty. During the company’s April 28 first-quarter earnings call, CEO Nigel Travis touted the On-the-Go Ordering initiative available exclusively for members of its DD Perks® Rewards Program as a game-changer.
Beginning in mid-May at Dunkin’ Donuts restaurants throughout the Metro New York area, DD Perks members can order Dunkin’ Donuts’ signature coffee, donuts and sandwiches....