By leveraging mobile, companies can help boost their loyalty programs, Mario Shilanski, group head, e-commerce development for MasterCard Worldwide told an audience at the 5th Mobile Contactless Payments Innovations Conference in Chicago on Wednesday.
According to Shilanski, the average consumer participates in 18 rewards programs, yet 85 percent have never heard from any particular rewards plan after the day they joined, meaning the program providers aren’t making full use of the programs. Additionally, of the 15 percent who have....