Mobile is such a staggeringly pivotal asset for loyalty marketers today. Customers expect brands to be able to provide the type of mobile experience that, ultimately, impacts brand loyalty.
Yet, according to a new study from Sitecore (a global leader in experience management software), a vast majority of brands is not prepared when it comes to implementing a mobile strategy and is not allocating sufficient resources to maintain, adapt, and improve the mobile experience in a way that aligns with dynamic consumer expectations.
According....