In an extremely data-driven world, the ability to connect with customers is more important than ever. Customers are willing to offer up more personal information, but it is up to brands to put that data to work to create personal connections with their audiences.
This is the exact strategy that Publix has put into place by launching its first personalized membership program, Club Publix. The free program bundles together several digital features, including early notifications of BOGOs and other sales. The program also offers the....