Zales and Prince Collab for U.S. Open Sponsorship and Tennis-Inspired Collection
Zales announced that it is sponsoring a few select players for the U.S. Open tennis tournament, coinciding with Zale’s 100th anniversary and focusing on engaging younger audiences. By prominently featuring its logo on players’ uniforms and launching an influencer campaign targeting Gen Z and Millennials, Zales is enhancing its presence in the digital space where younger tennis fans are most active and connecting with them. Zales is also....