Tillo and HiThrive Expand Global Employee Recognition Through Digital Rewards
Key takeaways:
- HiThrive now integrates with Tillo’s platform to deliver digital employee rewards in more than 100 countries through a single API.
- Employees gain access to more than 4,000 digital rewards from leading global and local brands, offering greater choice and personalization.
- HR teams benefit from a streamlined rewards process with centralized management that reduces administrative complexity across regions.
Tillo has partnered with employee recognition platform HiThrive to make it easier for organizations to recognize and reward employees across distributed global workforces. Through a single integration with Tillo’s API-driven platform, HiThrive can now deliver more than 4,000 digital rewards from global and local brands to employees in over 100 countries, while giving HR teams a centralized way to manage rewards, budgets, and fulfillment. As companies continue to prioritize employee engagement and retention, the partnership enables personalized, locally relevant recognition experiences that scale with growing global teams.
Why it matters:
- Global organizations can deliver consistent recognition experiences while ensuring rewards remain locally relevant.
- Automated, scalable reward programs help improve employee engagement, retention, and workplace culture across hybrid and distributed teams.
- The partnership removes the complexity of international rewards, allowing companies to focus on recognizing employees rather than managing vendors and fulfillment.
Learn more here: Tillo Partners with HiThrive to Power Global Employee Rewards and Recognition Programs
Audience Rewards and United Airlines Team Up to Expand Loyalty Benefits for Broadway Fans
Key takeaways:
- Audience Rewards and United MileagePlus have launched a loyalty partnership that lets members earn and redeem airline miles on eligible Broadway purchases.
- Members can access greater flexibility by choosing to earn United miles through Audience Rewards while redeeming miles for tickets and select merchandise.
- The collaboration includes exclusive experiences that bring added value beyond ticket purchases for eligible loyalty members.
Audience Rewards is giving theater lovers another reason to celebrate with a new collaboration that connects its Broadway loyalty program with United Airlines’ MileagePlus program, as Broadway World reports. Members can now earn or redeem United miles when purchasing eligible Broadway tickets through Audience Rewards, creating more flexibility in how they use their loyalty benefits. The partnership also unlocks exclusive experiences for eligible members, blending travel and live entertainment into a more rewarding customer experience while making it easier for fans to get more value from every Broadway purchase, according to Broadway World.
Why it matters:
- The partnership connects travel and entertainment, creating a more versatile loyalty experience for customers.
- Cross-program rewards increase member engagement by giving consumers more ways to earn and redeem the benefits they value.
- It highlights the growing trend of loyalty partnerships, where brands expand their ecosystems to deliver more personalized and meaningful rewards.
Learn more here: Audience Rewards Launches Collaboration with United Airlines MileagePlus Program
Strava and Adidas Turn Everyday Activity into Loyalty Rewards
Key takeaways:
- Strava users can now earn adiClub points by linking their Strava and Adidas accounts and completing eligible GPS-tracked activities.
- Points can be redeemed for Adidas rewards, including gear, experiences, and Strava subscriptions through adiClub.
- The launch includes new adidas fitness challenges that encourage community participation and offer opportunities to win exclusive prizes.
Strava and Adidas are expanding their partnership with a new integration that rewards users for staying active. Athletes in the United States and Canada can now connect their Strava and adiClub accounts to automatically earn adiClub points for eligible GPS-tracked runs, walks, hikes, and rides logged on Strava. The launch strengthens the connection between fitness and loyalty by giving members a seamless way to turn everyday activity into rewards that can be redeemed for adidas products, experiences, and even a Strava subscription, while new seasonal challenges add even more opportunities to stay motivated and earn prizes.
Why it matters:
- The integration transforms fitness into a rewarding loyalty experience, giving athletes tangible benefits for the activities they already enjoy.
- It deepens the partnership between Strava and Adidas, creating a more connected ecosystem that keeps members engaged across both platforms.
- By combining personalized rewards with fitness challenges, the collaboration encourages long-term participation while strengthening customer loyalty.
Learn more here: Strava and adidas Partner to Reward Users for Logging Activity