SmartStop Self Storage Enhances the Customer Experience With New Mobile App
SmartStop Self Storage recently announced the launch of its new SmartStop Self Storage Mobile App as part of its initiative to embrace technology and adapt to the needs of its customers. The innovative tool is designed to improve convenience and flexibility for users and is available in select markets. By March 2025, the new app will be available at all 210 SmartStop locations in the United States and Canada.
SmartStop CEO and Chairman H. Michael Schwartz said, “At SmartStop, we are always looking for ways to enhance the customer experience, and our new mobile app is a perfect example of how we leverage technology to do just that. This innovative tool provides customers with unparalleled convenience and flexibility, reinforcing our commitment to making self-storage as simple and stress-free as possible.”
The SmartStop Self Storage Mobile App offers a range of features, allowing customers to manage their storage experience from their smartphones. Key functionalities include managing accounts, remotely accessing gates and doors, and renting new storage units, all at the touch of a button. These features streamline previously time-consuming processes, ensuring a more convenient and user-friendly experience for customers. The app is available for free download on both iOS and Android devices.
Read more here: https://investors.smartstopselfstorage.com/news-and-events/press-releases/press-releases-details/2025/SmartStop-Self-Storage-Launches-Mobile-App-to-Enhance-Customer-Experience/default.aspx
True Religion Unveils “Own Your True” Campaign
True Religion recently launched its new platform, “Own Your True,” to emphasize individuality and celebrate self-expression. The initiative was introduced during Super Bowl week and featured Brazilian pop sensation Anitta as a central figure in the campaign, highlighting footage of her journey to encourage others to be their authentic selves.
True Religion Chief Marketing Officer Kristen D’Arcy said, “We felt the time was right to ignite a bigger cultural movement. True Religion has always stood for disrupting the status quo and now the ‘Own Your True’ platform gives our community an outlet to confidently claim and express their individuality and their true selves. Consumers will experience ‘Own Your True’ across every one of our touchpoints, from our product assortment to our content, collaborations, and strategic activations, with a few talent surprises to come in the months ahead.”
True Religion also plans to leverage its ambassador program, Team True, to expand and amplify the “Own Your True” platform through original content from influential figures in sports, music, fashion, and entertainment. The “Own Your True” campaign will include new collaborations in the coming months, artist partnerships, and cultural activations. Future events will feature collaborations for Black History Month, NBA All-Star Weekend, and Coachella. The campaign will also feature extensive in-store activations and social media outreach across platforms like Instagram, YouTube, and TikTok, as well as audio marketing partnerships with platforms like SoundCloud and Pandora.
Watch this YouTube video featuring Anitta in the True Religion “Own Your True” campaign: https://www.youtube.com/watch?v=es1JdSM-tjc
Red Lobster Launches Ocean Sustainability Challenge for Middle School Students
Red Lobster recently launched the Ocean Sustainability Challenge on February 5, inviting middle school students across the United States to create innovative solutions for pressing ocean and waterway issues. The initiative is part of Red Lobster’s dedication to sustainability through its Seafood with Standards program, which emphasizes traceable, responsible sourcing of seafood. By tapping into the creativity and problem-solving skills of students, the restaurant chain hopes to extend its commitment to promoting ocean protection and preservation.
Red Lobster CEO Damola Adamolekun said, “At Red Lobster, we know that protecting our oceans is vital for future generations. The Red Lobster Ocean Sustainability Challenge embodies our commitment to sustainability by empowering young minds to think critically, innovate, and contribute to safeguarding our marine ecosystems. It’s inspiring to see the next generation take action and explore solutions that have the potential to make a real difference.”
The challenge encourages students to use STEAM (science, technology, engineering, art, and mathematics) to design practical solutions that contribute to the health of the planet while inspiring students to think critically and creatively while fostering a sense of environmental responsibility. Teams of up to five students are invited to submit their ideas through a three-minute video. Expert judges in ocean sustainability will evaluate the submissions, and the top five teams will receive exciting prizes, including free registration to the 2025 FIRST Robotics competition. The grand prize-winning team will enjoy an all-expenses-paid trip to California, where they will meet ocean sustainability innovators and participate in other fun activities.
Learn more about Red Lobster’s Blue Ocean Sustainability Challenge here: http://www.redlobsterblueocean.com/
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Original Article Links:
SmartStop Self Storage Launches Mobile App to Enhance Customer Experience
True Religion Debuts Its “Own Your True” Platform Featuring Brazilian Pop Star Anitta During Super Bowl Week
Red Lobster Launches Ocean Sustainability Challenge to Inspire Young Minds to Protect and Preserve Marine Ecosystems