Pure Barre Unveils Pure ACED Challenge
Pure Barre®, a leader in barre-based fitness, has launched its annual Pure ACED Challenge for the month of July throughout participating locations. This popular summer initiative encourages participants to strengthen their bodies and boost their confidence while pursuing personal fitness goals. With 40,000 participants joining last year, the challenge offers a fun and motivating structure for both new and returning members to stay active during the summer.
Pure Barre Vice President of Training & Technique Michelle Ditto said, “Although summer can be a busy season, it is a great time to refocus on wellness. The Pure ACED Challenge is the perfect way to help members, both new and returning, stay motivated, build consistency, and make meaningful progress toward their fitness goals, in addition to the full summer calendar. Pure Barre’s four signature class formats are each designed to support specific fitness goals, offering a comprehensive and balanced workout routine. The challenge invites members to engage with every format, promoting strength, endurance, and flexibility to help them feel their best throughout the season.”
To complete the Pure ACED Challenge, members must take part in and complete at least 10 classes throughout the 31 days of July, and experience all four of Pure Barre’s signature workouts: Pure Barre Classic™, Align™, Empower™, and Define™. Participants can sign up at their local studio and track their class progress using the Pure Barre app.
Watch this Instagram reel promoting the Pure ACED Challenge: https://www.instagram.com/reel/DLR_UPLNSpg/?hl=en
Saucy’s Secret Sauce Creates a Vibe As It Surpasses Expectations
KFC’s spinoff concept “Saucy,” helmed by Chief New Concept Officer Christophe Poirier, is flipping the script on fast food by rejecting the traditional mirror approach, where brands reflect customers, and embracing a magnetic strategy that draws people in through bold attitude and personality.
Poirier said, “A lot of customers right now are chasing culture, and they are not necessarily focusing on, ‘I want to have a boneless chicken product.’ No, nobody wants that. They just want—Not even an experience—a vibe. And it’s funny because a lot of brands are focusing on the experience. I think experience is a little bit basic. I have five Gen Zs at home. I am the happy father of a blended family. None of my kids said, ‘Hey Dad, today I’m really looking forward to the great experience.’ No, they are looking for the vibe. This is what they are expecting, what they are looking forward to with brands. It’s something that reflects their personalities and not just fits their appetite. They love individuality, strong flavors, and shareable experience. So I would say the success is all about the vibe, and it’s all about the magnetic attraction of the brand.”
From its Orlando pilot location, built in a converted KFC with eye-catching pink branding and large windows, Saucy offers a unique twist on the fried chicken formula. Instead of focusing solely on chicken tenders, the brand has made sauces the main event. With 11 custom sauce options in flavors ranging from Chimichurri and Peri Peri Ranch to Thai Sweet ‘N Spicy to Creole Honey Mustard, the menu encourages customers to explore and mix flavors, giving them ownership over their dining experience. The brand’s disruptive philosophy also led to new menu items like the Saucy Chick’Ito BBQ, a creatively named, flavor-packed wrap priced at just $3.95 and featuring cabbage slaw, jalapeño pesto ranch, sweet and saucy BBQ, and a pickle. Backed by strong early performance, sales doubling KFC U.S. averages, Yum! Brands is cautiously optimistic about expansion. With at least 20 more locations planned, the company is focused on growing methodically while preserving Saucy’s distinct identity.
Learn more about Saucy and its menu offerings here: https://www.kfc.com/newsroom/kfc-saucy-a-bold-new-restaurant
Sweetgreen Enhances the Customer Experience With the Return of Its Summer Seasonal Menu
Sweetgreen is bringing the taste of summer back to its menu with the launch of its Summer Seasonal Menu, beginning nationwide on July 8, with early digital access for SG Rewards members launched on July 7. The limited-time offering features the return of customer-favorite dishes, Peach + Goat Cheese and the Elote Bowl, alongside a new addition, the Chicken Caprese. With its emphasis on peak seasonal ingredients and strong relationships with regional farmers, Sweetgreen continues to celebrate its farm-forward roots and culinary creativity.
Sweetgreen Co-Founder and Chief Concept Officer Nicolas Jammet said, “At Sweetgreen, we believe the best food starts with the best ingredients, and summer is a perfect time to celebrate that. This seasonal menu is the result of our deep-rooted partnerships with trusted farmers, and we’re thrilled to bring our guests food that not only tastes delicious but also honors the people who grow it.”
The new menu reflects Sweetgreen’s ongoing commitment to showcasing simple yet flavorful ingredients sourced responsibly. Highlights include the Peach + Goat Cheese bowl with fresh basil and creamy goat cheese, the Elote Bowl with smoky corn and vibrant summer veggies like peppers and tomatoes, and the new Chicken Caprese, which pairs roasted chicken and pesto mozzarella with sun-ripened tomatoes. Each dish captures the essence of summer through a balance of freshness, texture, and taste, offering guests a delicious way to enjoy seasonal produce at its peak. Behind every bowl is a network of trusted farm partners dedicated to sustainable practices. This summer, Sweetgreen sources peaches from Frog Hollow Farm in California and works with other respected growers like Lady Moon Farms, Ray’s Heritage Farm, and Lipman Family Farms. SG Rewards members can enjoy early access and special perks, including exclusive events and local activations, through Sweetgreen’s website and app.
Learn more about SG Rewards here: https://order.sweetgreen.com/sg-rewards
Original Article Links:
Pure Barre Invites Members to "ACE” Their Summer Fitness Goals with the “Pure ACED Challenge”
KFC’s Saucy Concept Takes ‘Vibe Dining’ to Another Level
Sweetgreen’s Limited-Time Menu Celebrates Summer’s Peak Ingredients and Timeless Flavors