Loyalty360 Reads: Pepsi Partners with Bobby Flay, Uber Enhances Customer Experience, and Netflix Users Increase as the Company Adds New Partners

Pepsi Partners with Bobby Flay, Promoting Grilling and Two Limited-Time Soda Offerings   Pepsi is positioning itself as the go-to beverage for grilling season, partnering with celebrity chef Bobby Flay, appointed as Pepsi ambassador in April for a campaign called “Grills Night Out.” The campaign’s messaging highlights Pepsi as a “superior” soft drink pairing for cookouts. With Memorial Day approaching, the brand is launching the campaign while featuring two new limited-time sodas: Pepsi Lime and Pepsi....