Marriott International Launches New Media Campaign
Marriott International has debuted a media campaign to showcase an independent hotel platform used in the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels, and Tribute Portfolio. Rolling out through the end of the year, the creative campaign seeks to address growing consumer demand for travel experiences at Marriott’s 300 international properties.
“Travel has become an important conduit for the way people experience the world, and with the depth and diversity of Marriott International’s independent hotel portfolio, we have the unique opportunity to create one-of-a-kind, memorable moments for travelers,” says Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader for Marriott International. “While our three collection brands stand strongly on their own, this multi-faceted campaign illustrates the alluring power of these 300 stunning, independent properties together.”
Yes Lifecycle Marketing and See’s Candies Extend Partnership
Yes Lifecycle Marketing and See’s Candies have extended their partnership through 2021. The candy maker will continue to use Yes Lifecycle’s strategy, email creative, and analytics services, as well as its multichannel execution capabilities. In addition, See’s will continue to use Yes Lifecycle’s marketing platform Marketzone and its communications platform Yesmail360. Since implementing Yes Lifecycle’s solutions 10 years ago, See’s Candies has seen 117 percent overall database growth.
“Yes Lifecycle Marketing is one of our longest serving and most trusted marketing partners,” says Jensen DeWees, Marketing Director of See’s Candies. “From direct mail campaigns to audience profiles and email marketing, our team at Yes Lifecycle Marketing has enhanced our direct marketing program and has played a pivotal role in the evolution of our customer engagement strategies while never losing sight of the values that define our historic brand.”