Shake Shack Opens Virtual World
Shake Shack recently opened a virtual restaurant in The Sims 4. The restaurant brand partnered with Tumblr mod creators BeansBuilds and Insimnia to build an exact replica of the restaurant and menu in The Sims 4 universe, where players can pretend to order burgers, chicken sandwiches, chicken bites, fries, shakes, frozen custard, and beer and wine.
Kristyn Clark, Shake Shack’s director of brand and communications, notes the brand’s intention to connect with fans in creative ways and....