Starbucks Announces Launch of NFT Loyalty Program
Starbucks announced its plan to create a series of branded NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks. The plan will roll out as a digital collectible-enhanced loyalty program powered by NFTs.
Starbucks Executive Vice President and Chief Marketing Officer, Brady Brewer, explained, “Imagine acquiring a new digital collectible from Starbucks, where that product also serves as your access pass to a....