Loyalty360 Reads: May 12 | JetBlue Sells Loyalty Points, UFC Partners with Chiliz to Launch Rewards Program, and More

Airlines   JetBlue Sells Loyalty Points to Bolster Cash by $150 Million   JetBlue has announced it has sold $150 million worth of loyalty points to Barclays Plc to raise money due to COVID-19's impact on travel. JetBlue is not the first brand to sell its loyalty points, as Hilton and Marriott have done the same. "It was a good opportunity for us to get a small amount of incremental liquidity at attractive terms," Chief Financial Officer Stephen Priest said on a conference call Thursday to discuss first-quarter....