The latest news in the world of customer experience and customer loyalty.
Brookside’s “Ballsy” Ads Target Women in the Second Half of Life
Sometimes targeting a very specific audience can be risky. Candy manufacturer Brookside views things a little different. It likes to think its new marketing effort that targets older women is “ballsy.” Well, OK then. Previously the snack brand targeted younger women with the tagline “for all your sides,” but the new effort features women in the second....