Customer Experience
McDonald’s Makes First Major Acquisition in Years to Improve In-Store Ordering
McDonald’s Corp is purchasing Israeli startup Dynamic Yield. “McDonald’s will use Dynamic Yield’s technology at its drive-through windows, where digital displays will change in real-time based on factors such as weather and what the customer is ordering. During heat waves, for instance, a drive-through display could promote a McDonald’s ice-cream cone.” McDonald’s has not made such an....