Loyalty360 Reads: M&M’S Heightens Customer Engagement, Audible Brings Storybooks to Life with AR Campaign, and Sonic Lands Partnership with Southeastern Conference

M&M’S® Ice Cream Launches “Funsurance” for Summer Birthdays   M&M’S® is celebrating 25 years of its Ice Cream Cookie Sandwiches by bringing more fun and sweetness to summer birthday celebrations with its new “Funsurance” sweepstakes. M&M’S is partnering with Lemonade Digital to ensure every birthday is a joyous occasion no matter what threatens to disrupt the party. Through August 10, customers who buy the iconic brand’s Ice Cream Cookie Sandwiches can enter for a....