The latest news in the world of customer experience and customer loyalty.
Let the (Marketing) Games Begin
The Olympics officially start today, meaning brands have 18 days of a captive audience to put forward their best marketing efforts. What will we see? Well, we’ll just have to tune in to find out. One thing we might see is a number of non-Olympic Olympic ads. An article in AdWeek during the Rio Olympics talked about how the USOC’s strict intellectual property rules can make marketing difficult for some brands,....