QDOBA Launches Virtual Brand
QDOBA recently launched a new virtual brand that leverages its 3-Cheese Queso. The brand, named Pure Gold by QDOBA, features a gold-themed quesadilla, taco and bowl. Pure Gold is available exclusively through third-party delivery apps in select markets. QDOBA is using paid social media campaigns and its app to advertise the launch.
The restaurant is ready for an influx of off-premise orders with its recently installed digital make lines and additional display systems. For customers, mobile....