How El Pollo Loco Tripled Digital Sales in 2020 by Modernizing its Marketing
Bernard Acoca, El Pollo LocoCEO, explains how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
Acoca tells marketingdive.com that from just a few percentage points of the overall media budget when he started to 30% this quarter, digital spending has exploded — and yielded results. The report says that in its most recent quarterly results, the company saw positive sales comps in....