Programs
General Mills’ Box Tops Go Digital with Fresh Mobile App
The brand’s loyalty program, long beloved by children, is getting a digital update to increase its effectiveness. “Rather than requiring consumers cut out coupons from physical packages and collect them to submit to a Box Tops coordinator at schools, the app helps to automate the process and lets people quickly view a running total of their total contributions. Seeing how the money adds up could help to motivate consumers to continue scanning their....