The latest news in the world of customer experience and customer loyalty.
Ringgggggg: New Study Offers a Wake-up Call for Sleepwalking Loyalty Programs
You can’t just a book by its cover, or a loyalty report on the travel industry by its title, but you can catch a lot of attention by the title, and the recent report by Expedia Affiliate Network and Points caught ours: “A Wake-up Call for Sleepwalking Loyalty Programs.” What did the survey find that was so awakening? That brands that primarily rely on discounts....