Lisa Erickson is the Senior Director of Loyalty and CRM at Sleep Number. The brand is a finalist for the 2022 Loyalty360 Awards in the Customer Insights and Metrics, and Creative Campaign categories.
Erickson has been with the company for 12 years and leads the CRM and loyalty team. All customer-facing communications, including email, direct mail and text go through Lisa and her team, as well as all aspects of the loyalty program.
Sleep Number’s InnerCircle rewards program is an innovative customer loyalty strategy that....