Yan Côté is the Director of Consumer Marketing at ExxonMobil, which is a finalist for the 2022 Loyalty360 Awards in the Customer Loyalty Strategy category. Cote has been with the company for 24 years and is accountable for all consumer loyalty programs, including Exxon Mobil Rewards+ and the propriety credit card, Exxon Mobil Smart Card+, as well as premium fuel products.
The company’s fuel rewards program offers consumers unique benefits with different ways to be rewarded far beyond cents off gasoline. By leveraging data, the....