In the current loyalty environment, marketing technology is a huge topic of discussion. Tech providers offer an array of services, from program implementation and management to personalization driven by artificial intelligence engines. Undoubtedly, these are valuable tools to have. Data collection, analytics, and insight creation, after all, are absolute necessities.
But technology certainly isn’t the only thing brands need to create or improve customer loyalty. This is the insight that kicked off the 2019 Loyalty Expo at the....