Qantas, Australia’s largest domestic and international airline, and a leader in long-distance air travel, is nearing its 100th anniversary. While that anniversary will take place in 2020, 2019 was an important year for the company’s loyalty programs. Qantas revamped its frequent flyer program and announced a partnership with BP. Loyalty360 recently had the opportunity to dive into loyalty, rewards programs, personalization and more with a Qantas representative.
Can you please provide a brief overview of the Qantas....