Digital financial platform SoFi recently announced a multi-year partnership with NFL MVP and Buffalo Bills quarterback Josh Allen.
Known for offering services that help members manage every aspect of their finances, from banking and investing to borrowing and protecting, SoFi is highlighting its premium membership, SoFi Plus, through the collaboration.
Both parties aim to promote financial wellness by aligning Allen’s winning mindset with SoFi’s mission to equip users with the necessary tools to succeed financially.
Josh Allen, celebrated for his performance on the football field, is being positioned as the face of SoFi Plus, which the company calls “the MVP for your money.” SoFi Plus offers members over $1,000 in value through benefits such as up to 3.80% APY on savings, a 1% match on recurring investments, and a suite of financial tools in a single app. The initiative is designed to empower users to manage their money confidently and efficiently, mirroring Allen’s own drive and commitment to excellence.
In a statement, Allen said, “In football and in life, I’ve always believed you have to bet on yourself. No one hands you a win; you have to go after it. I’ve been fortunate to have people in my corner who have motivated me to pursue my dreams, and that’s exactly why I’m proud to be partnering with SoFi, because they share the same dedication to their members. With SoFi Plus, people get the ultimate financial playbook, providing the tools and guidance they need to achieve their ambitions. Just like I have a team behind me, with SoFi, you have a team that believes in you.”
SoFi CMO Lauren Stafford Webb said, “We’re excited to team up with MVP Josh Allen to shine a light on the MVP for your money, SoFi Plus. Josh’s journey of hard work and determination to achieve his ambitions inspires us in the same way our members do, by setting big goals and working tirelessly to reach them. Just as Josh is raising the standard on the field, SoFi is raising the standard for what a financial membership should deliver. With SoFi Plus, we’re helping members get their money right with best-in-class products, rewards, and guidance to achieve their biggest ambitions.”
The partnership officially launched with a national campaign at the start of the NFL season, spanning major platforms like NBC, ESPN, Amazon Prime Video, YouTube, and more.
Watch this YouTube promotional video to see Allen in action.